In 2013, the team was looking for a way to stop Apple EarPods dropping from our ears, and we achieved this by creating a simple ear hook. As simple as all the ear hooks were, they worked, we were totally satisfied about the fit. However, after that, we got another challenge, was there a way to improve the "TYPICAL APPLE SOUND QUALITY"?
In the course of improving on the idea, we developed different prototypes, we tried in different ears, we did all acoustic tests, and here, we got PodHoox Basic and Ultra for every iPhone users.
Three years later, in 2016, Apple Inc. launched their wireless earphone AirPods. Wow, that saying, with our products, your AirPods can SURPRISE you more!